110級畢業專題製作後日建構所 - 點點愛玉 TAIWAN AIYU

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點點愛玉 TAIWAN AIYU

「點點愛玉」，講述原住民與愛玉之間的點點故事。

我們將包裝的外觀結合原住民上山採愛玉的工具—背簍，作為裝載愛玉的工具之餘也同時承載著原住民與愛玉的故事。

外包裝的結構上使用簡約的無膠包裝設計，內包裝則是連串的包裝。為省去清洗棉布袋的麻煩，以不織布單包裝的方式方便大家透過搓洗食用，藉由實際體驗搓洗愛玉，一邊了解各原住民族與愛玉的文化故事。大包裝重點在於表現愛玉本身，開窗的紙袋包裝使得愛玉籽組成愛玉的形狀。每一次食用過後就可以逐漸看到愛玉的剖面。紙材質的標籤可摺成量度愛玉籽小勺子。整體視覺上以原住民的傳統雕刻，呈現原住民和野生愛玉自然樸實的意象。將目標族群定位在喜歡嘗鮮、送禮的客群和想要了解台灣愛玉文化的外國人，希望不只是台灣更能將愛玉的滋味推廣至國外。

TAIWAN AIYU tells the stories of indigenous people and aiyu. For the packaging design of Taiwan Natural Aiyu, we have incorporated the indigenous people's tool for picking aiyu in the mountains—the back basket. It is not only a container for carrying aiyu but also for telling a story. A simple non-adhesive design has been adopted for the outer packaging, while strings of packs of aiyu seeds are contained inside. In order to avoid the trouble of cleaning the cotton bags, each pack of aiyu is packaged in non-woven fabric, which makes it more convenient. While washing the aiyu jelly out, people learn about the cultural stories the indigenous people shared about aiyu. The key point of the large packaging bag is to present aiyu itself. The aiyu seeds on the window paper bag form the shape of aiyu. After each pack is taken out, you can gradually see aiyu in sections. The paper label can be folded into a small spoon to measure seeds. The overall visual design is based on the traditional sculptures of indigenous tribes. The target consumers are people who like to try new things, who want to give gifts to their loved ones, or visitors from other countries who want to learn about Taiwan's aiyu culture, with the aim of promoting the taste of aiyu not only in Taiwan but abroad.