Maikhao Residences
A resort hotel in Phuket, Thailand opened in 2018. Here you can relax and soak up the energy of the tropics. Within walking distance is the beautiful Andaman Sea of the Indian Ocean. The task was to create a logo, identity and navigation for this hotel. In this presentation, I talked about my approach, showed the nuances and details.
Client: Maikhao Residences
Location: Thailand, Phuket
Founded: New hotel, 2018
Complex: Brand Identity
Industry: Hospitality
Logo design
After collecting the information, I started to design the logo. The work took place in several stages, each of which opened the way for the next. Below I have described the process in more detail.
• Mood board
• Mind Map
• Sketches
• Conception
• Lettering
Brand Identity
The hotel's identity is based on the idea in the logo. The wave symbol is used in various circumstances, uniting all carriers of the style. A color palette was developed for the style, fonts were selected. Graphics evolved into navigation and printing.
• Conception
• Navigation
• Brand Color
• Brand Font
• Icons
• Navigation
• Brand Color
• Brand Font
• Icons
