INTRODUCTION
For over a year of cooperation I managed to design a number of materials for one of Krakow's restaurants. Working with the food service environment made me even more aware of the fact that we can eat with our eyes - designing for this industry is significantly different from corporate projects.
Below are some of the projects I've done - some of which are still in the approval phase as of this writing (i.e. June 2021).
#1 Menu
Initially, the menu was to take up 8 pages and be in A4 format. During the design process the client changed the concept to a one page menu in a format between A4 and A3. I proposed two layouts - the client chose the vertical one.
#2 Menu inserts
Manu occasional is an opportunity to add something extra without changing the main offering.
The restaurant for which I prepared projects often used this form of promotion - on average once a week an additional insert to the menu appeared. On every holiday or other occasion (e.g. New Year's Eve) the restaurant prepared additional offer - usually in a printed form but also as posts on social media.
The restaurant for which I prepared projects often used this form of promotion - on average once a week an additional insert to the menu appeared. On every holiday or other occasion (e.g. New Year's Eve) the restaurant prepared additional offer - usually in a printed form but also as posts on social media.
Format of promotional materials:
- A5
- A4
- 900x1200 px (FB)
- A5
- A4
- 900x1200 px (FB)
#3 Loyalty card
A loyalty card is a good way to encourage customers to use our services. Does it work for restaurants? It does not hurt to check :)
The assumption was one - it has to harmonize with other materials of the restaurant. Therefore, I decided to use similar elements (drawings) as on the menu inserts.
The card is to be plastic with double-sided printing and a magnetic strip. The format is similar to a credit card.
Additionally, for the card, I designed the packaging on the die-cut sent by the printer.
Below I present two ideas that were proposed to the client.
Below I present two ideas that were proposed to the client.
Horizontal layout, format A6.
#4 Business card
Last but not least - business card.
I assumed that they should match the client's cards so I used the same graphic elements and fonts.
Also two layout proposals.
Horizontal layout, format 90x50 mm.
Horizontal layout, format 90x50 mm.
Thank you for watching :)
