LOYALTY CARD
BRAND IDENTITY AND COMMUNICATION FOR
E A T A L Y
Creation of Eataly Club, a sort of sub-brand to promote a new initiative for Eataly: the worldwide loyalty program. (it existed only for Rome called "LaPiazza").
The brand identity and communication is offline (card, 70x100 billboards, flyers, ecc) and offline on social networks and others platforms for adv campaigns.
The design is simple and clean, it uses the main colors of the original logo and its font to maintain recognition, raising the elegance of Eataly communication.
I worked on the project from start to finish taking care of the conception, up to the final design. Setting up moodboards for shooting and material variations with logo and guidelines.
