Motion Guidelines and video tool kit

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BRAND VISION - FIND YOUR THRILL
The goal of "Find Your Thrill" is to provide an open window for people who want to escape to a world where they can play, be thrilled and have fun. We see PartyCasino as more than just a gambling platform. We see it as an entertainment brand first and foremost – and we want our motion design to reflect that. Our mission was to outline a unique motion style and build on it with several After Effects toolkits, all of which will be supplied to all teams and territories worldwide in order to speed up video creation and keep content consistent.

FUNDAMENTALS

Our motion principles are key to providing consistent and eye-catching communication. Rather than a set of rigid rules, in this guide you'll find a series of examples that can be developed and experimented with to create attention-grabbing assets.

The goal of our motion language is to flip to lightspeed to catch the customer's attention, then hold it with fast transitions and animations that showcase all our creativity The keywords to keep in mind when designing for PartyCasino are Fun, Clear and Thrilling.

LOGO ANIMATION

The Brand now show his name in 4 playful and epic animations, Slot, World-based and animated typo and flash. The slot animation allude to our strong gaming content with the introduction of spinning reels and "winning" lighting sequences, the world based combine characters and background elements from our four worlds to create an instantly-identifiable visual. The animated typo and the flash logo animations are generic concept that can be used across multiple type of assets.

TRANSITIONS

A set of transition has been made up in two concepts, Neutral and World-based. The first focus on using brand iconography such as hearts, spades and lightning bolts that are all synonymous with the PartyCasino brand. World-based transitions instead draw on specific elements from our four worlds, including harps and pots of gold from the Irish-themed Charmland.

ANIMATED BACKGROUNDS

These short and snappy 3"-5" animations are used at key moments in videos such as intros, bumpers and endslates to draw the customer's eye without distracting them from the product being offered.

ACCENTS & EXPLOSIONS

The core of our VI perfectly expresses our brand vision with custom sound effects for each asset.

OUR WORLDS

Animated and easy to scale and resize, we can add simple animations to our worlds to make them come alive.

CTA AND SWIPE UP

We use custom buttons to draw the eye and swipe up animations to drive customers to take the action we want – clicking. These are some example of the preset created.

KINETIC TYPOGRAPHY

The key to using kinetic typography effectively is to use big bold keywords and playful animations that bring the message to life without being overwhelming. In these examples, we can see that a short and simple message is made more engaging through quick motion and striking effects.

ENDSLATE

The first concept is used to show that our product is available on mobile devices and incorporates a game tile at the end to promote a specific title. The second concept is world-based and gives customers an introduction to our settings and characters while also showcasing a game we'd like to draw their attention to.