XUEXUE Package Design Project
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Package Design System / Identity
XUEXUE
Ahn Graphics X PaTi
The Ahn Graphics has completed the package design for 'XUEXUE' with PaTi. The XUEXUE is a Taiwanese non-profit arts foundation founded in 2007 with the support of its parent company, Taiwan Glass. This foundation has enhanced Taiwan’s cultural recognition by offering the educational programs and collaborating with variety of artists.
This package, which was jointly designed by the Ahn Graphics and PaTi, features a study of two artists, Fukasawa Naoto Kan and Álvaro Siza, who worked on the brand value and product design of the XUEXUE for a year. Fukasawa Naoto, Japanese MUJI Art Director designed more than 60 table-wares, and the Ahn Graphics and PaTi designed the proposal of ‘Package Design System’ for those and ‘Identity’ for the shop of the XUEXUE.
The package design system is organized in typeface under the motif of the logo lines in the XUEXUE, and is designed to ensure that the product information looks balanced from any angle in the package. The internal structure also features the XUEXUE logo ‘X’ on the left and right wings to protect the glass products safely by wrapping them together to create a resilient structure during delivery. In addition, to providing young and lively images in its package which is likely to give a simple impression in, bold colors and graphics were given and the package are completed with a more composed and simple impression.
Finally, the package of cross products from the world-famous architect Álvaro Siza was completed. With the architectural philosophy and religious significance of the Álvaro Siza, we expressed the beauty of margins with the concept of ’The Space of Prayer, The Noble Time’ and designed products and packages to blend into one work.
