Israel Pack Identity
Israel Pack is a monthly subscription box service committed to supporting small family businesses. It specialises on handcrafted products.
The idea to use a ‘halo’ as a playful reference to the Holy Land came during the discussion with client. We talked about how traditional symbols are too serious to use here and how we would still like to reference the biblical story, since it’s a huge part of the brand’s appeal to its US audience.
Israel Pack aims to share unique and authentic local experience with its customers. But before the redesign the look was rather bland and lacked authenticity, so we added some Hebrew statements to show its origins and some bright colours, dominated by blue (for the flag of Israel) and yellow (for the halo).
Colourful statements support the brand and help to introduce it to the audience. They also can be used as a pattern.
