F E L I C I A P A C K A G I N G
We plan a strategy for Felicia gluten free pasta in Colombia, the entry strategy, and the long term one. We design a new package to attract people, increase digital interaction, and that was clear and respect the values and interest of both companies; all of these because it was the most important touchpoint for the strategy in Colombia.
N A T U R E A S S I G N M E N T:
Class Assignment
P R O J E C T M O D A L I T Y:
Team Work.
Laura Salazar
María Mónica Herrera
Y E A R :
2021. Poli.Design. Politecnico di Milano.
P R O J E C T S U P E R V I S O R:
Arch. Giulio Ceppi
Designer Federica Citterio
Designer Pietro Montefusco
Company 1: All4Labels
Company 2: Adriani
Designer Federica Citterio
Designer Pietro Montefusco
Company 1: All4Labels
Company 2: Adriani
