BASS PRO SHOPS + WONDERS OF WILDLIFE
COVID STRATEGY AND EXECUTION
COVID brought a ton of challenges to the world. There was seemingly no part of life it didn't touch in some way. Our store design systems were one of those.
I was assigned to a task-force to come up with in-store signage that was equally informative and friendly.
BASS PRO SHOPS RETAIL STORES
For retail, I designed a system of signs that stood out in high traffic, or high touch areas. The goals of the signs were to encourage safe shopping as well as letting customers know precautions were being taken.
WONDERS OF WILDLIFE AQUARIUM AND MUSEUM
By far one of the coolest projects I've worked on was the system for Wonders of Wildlife. WOW wanted to be one of the first wildlife attractions open post-COVID. After consulting an aquarium that was preparing to open in FL, we prepared our own plan.
We spent hours upon hours walking the museum, taking note of everything that could be a hazard or deterrent for visitors. I created signage, digital way finders, lower third animations and aquarium decals to guide and assist visitors.
