The most readable contract
Process and Insight
While working on the brief of one of the leading insurance companies ‘TBC insurance’ we realized that within the agency most of us have never read, or didn’t really understand insurance contracts.
With this insight in our mind we came up with the creative solution for an Auto insurance product: to create the most readable contract.
The most readable contract - and what does it mean
We collaborated with the leading typography, language and visual experts to create the most readable font for contracts ‘Contractica’, and design layout with specially created pictograms, we also rewrote the complicated legal terms of the contract in easier to understand language.
Within the campaign a totally new visual style, font, videos and most importantly the most readable contract was created.
To make your documents more readable
you can download the font here
Agency: \\'
Creative Chairman: Vato Kavtaradze
Creative Directors: Bibi Asatiani, Nino Gordeladze, Beqa Meparishvili
Executive Creative Director: Beqa meparishvili
Senior Copywriter: Irina Sakvarelidze
Senior Art Director: Mari Sukhishvili
Strategists: Mariam Chkhaidze, Elene Gugushvili
Account manager: Keti Razmadze
Head of Design: Natia Kvaratskhelia
Senior Graphic Designers: Meko Chikadze; Sergo Titenkovi
Creative Directors: Bibi Asatiani, Nino Gordeladze, Beqa Meparishvili
Executive Creative Director: Beqa meparishvili
Senior Copywriter: Irina Sakvarelidze
Senior Art Director: Mari Sukhishvili
Strategists: Mariam Chkhaidze, Elene Gugushvili
Account manager: Keti Razmadze
Head of Design: Natia Kvaratskhelia
Senior Graphic Designers: Meko Chikadze; Sergo Titenkovi
Production:
Director & DOP - Giorgi Zatiashvili
Producer - Inna Margvelashvili
1st AD - Irina Khvedelidze
Assistant Producer - Mariam lobzhanidze
Set Designers - Tamar Guliashvili, Sopho Kharebashvili
Make-up Artist - Nino Bedeladze
Producer - Inna Margvelashvili
1st AD - Irina Khvedelidze
Assistant Producer - Mariam lobzhanidze
Set Designers - Tamar Guliashvili, Sopho Kharebashvili
Make-up Artist - Nino Bedeladze
Technical Crew:
Focus Puller - David Chkhaidze
Camera Assistant - Giorgi Pailodze
Playback Operator - Levan Zaridze
Gaffer - Vaja Aprasidze
Light & Grip - Bidzina Chkhaidze, Mikheil Saganelidze
Sound Mixer - Irakli Ivanishvili
Post Production:
CG - Nika Maisuradze, Pasha Maisuradze, Giorgi Borchkhadze
Music - Misho Eliava
Sound Editor - Paata Godziashvili
Color correction - Goga Tsikolia
Special Thanks To:
Typographer - Akaki Razmadze
Neuropsychologist - Nino Margvelashvili
Philologist - Rusudan Margishvili
