As part of the activities of the Reebok LATAM team, we created a toolkit that was born from the demand of the "new realities", which act as change agents and need to be covered by real-value content that communicates and functions as a communication tool.
Increasingly, there is a need for platforms (individuals, collectives, media, brands, etc.) to serve as facilitators to express themselves and communicate their desires: freedom in their country, their community and in tune with their region.
We continue to walk in a revolutionary world, where the imminent change is driven by the new generations. Groups of active and rebellious people who seek in solidarity to break with the standards to build safe, free and inclusive spaces where their rights as humans are respected.
Which leads us to show Reebok as a platform that facilitates this movement. Encouraging committed media and allies to continue in constant evolution to meet the demands of the game changer generation.
It is important to have platforms where dialogue, information, communication and unity are the pillars that serve as safe spaces to generate empathy, support and encourage the generations that are driving change.
The power of change is personal, but in unity it grows, strengthens, endures and resists.
