We created this campaign to help Canadians reconnect with friends and family in Canada through the use of personalized postcards. Created through a digital platform known as MyPostcards, the project gives Canadians the opportunity to send physical postcards to their friends or relatives who live in Canada. We created a variety of branded designs, which allow users to apply personalized messages on the back and send a physical version to friends and family free of charge.

Custom icons were designed in-house to fit within our Canada. For Glowing Hearts branding and used in some of the postcard designs.

In addition to the design of the postcards, we created a series of animated and static traffic drivers, as seen below:

We created two versions of postcards per province and territory in Canada, as well as English and French versions of each. Photography was sourced from our own photo library, as well as certain provincial and territorial photo libraries. 

Below is an example of a customizable design where users can insert their own photo. 

This is an ongoing project so we are currently gathering audience engagement rates and click-throughs. So far, the campaign is seeing above average performance in terms of lower cost per click amounts. It has garnered lots of activity and positive feedback on our social channels.