Lisa Larson's profile

Website: Unbranded Consumer for TTR-FAP

Transthyretin Familial Amyloid Polyneuropathy (TTR-FAP), is a rare (globally, it’s estimated
8,000-10,000 people) and fatal neurodegenerative disease primarily caused by a genetic mutation
of the TTR gene. Diagnosis tends to be delayed because TTR-FAP can be mistaken for other
more common neuropathies. Our goal was to humanize the disease, put a face to it for the consumer.
Website: Unbranded Consumer for TTR-FAP
Published:

Website: Unbranded Consumer for TTR-FAP

Launch of website for disease awareness. I was the creative lead on the TTR-FAP account.

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