This project was made by the client LocalLife from Sweden. The brief was to create compelling characters that will be placed on the recycling sites on residential places over Sweden. The idea is that these characters attract more people and then encourage the recycling for kids and adults altogether.

This is Plastiblast and he represents Plastic Recycling

This is Origaminews who represents paper recycling

And finally Incinerage who represents the residual waste.

Concepts for each monsters were created by Martin Costantini (Tate Mate)