PT
Idealizada por um grupo de pensadores de diversas origens, a F18 India é uma companhia de multimídia localizada em Nova Délhi, na Índia. A empresa traz talentos e novas perspectivas para atingir seu objetivo: emponderar através do pensamento crítico. Usando de plataformas online e off-line tais como artigos, vídeos, podcasts e eventos. A F18 promove e cria conteúdos relevantes e diversos para a sociedade.
Idealizada por um grupo de pensadores de diversas origens, a F18 India é uma companhia de multimídia localizada em Nova Délhi, na Índia. A empresa traz talentos e novas perspectivas para atingir seu objetivo: emponderar através do pensamento crítico. Usando de plataformas online e off-line tais como artigos, vídeos, podcasts e eventos. A F18 promove e cria conteúdos relevantes e diversos para a sociedade.
O desafio foi remodelar uma marca existente e focada em eventos, em uma marca abrangente e dinâmica. Uma marca que trouxesse um DNA jovem e crítico, com o intuito de quebrar o status quo e provocasse reflexão ao público, tudo isso de maneira gritante.
Esta é uma marca que faz cabeças pensarem e potenciais se revelarem. Uma marca que nasceu e faz parte do mundo moderno e fast-foward que vivemos. Foram desenvolvidos: logo, slogan, paleta de cores, site, visuais de eventos e mídias digitais, além de merchandising e grafismos de apoio.
EN
Conceived by a group of thinkers from diverse backgrounds, F18 India is a multimedia company located in New Delhi, India. The company brings talent and fresh perspectives to achieve its goal: to empower through critical thinking. Using online and offline platforms such as articles, videos, podcasts, and events. F18 promotes and create relevant and diverse content for society.
Conceived by a group of thinkers from diverse backgrounds, F18 India is a multimedia company located in New Delhi, India. The company brings talent and fresh perspectives to achieve its goal: to empower through critical thinking. Using online and offline platforms such as articles, videos, podcasts, and events. F18 promotes and create relevant and diverse content for society.
The challenge was to remodel an existing, event-focused brand into a comprehensive, dynamic brand. A brand that brought a young and critical DNA, with the intention of breaking the status quo and provoking reflection to the public, all in a blatant way.
This is a brand that makes heads think and potentials reveal themselves. A brand that was born and is part of the modern and fast-forward world we live in. It was developed: logo, slogan, color palette, website, visuals for events and digital media, as well as merchandising and support graphics.
MANIFESTO
You must be asking what a f#*! just happened with f18india?
Here is the short and direct answer “change is needed”. We realized that our surround is constantly changing and we decided that we need to show it to everyone. We want to break tabus and bring information. Yes, we have changed, but for the better. Now we are a fast-forward media company made by a collective of young thinkers from different backgrounds. We want to inform people through a critical way of thinking, empowering them to be game-changers in their communities using on-line and off-line platforms to create and share relevant and diverse content to the society.
We want to make heads think!
So, think with us!
