Castle Lager's Intrinsic campaign that launched across TV and social media to ensure the whole of South Africa knew that Castle Lager was made for, brewed for and loved by South Africans. 

A 100% local, 100% homegrown, 100% South African beer that's 100% All In.

The TVC came with a 100% local campaign that launched digitally and socially to remind people that Castle Lager is 100% South African and 100% All In.