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Creamsilk (PH) & Lux Hair (JP) Hair Quartet Activation

 
What happens when you turn a product demo...into a live performance?
This  idea was very well received by the mother brand Unilever, and it was adapted for it's other hair brands as well. This video below shows the adaptation of the idea to Lux Hair (Japan).
Lux Shampoo KV for China Market
Creamsilk (PH) & Lux Hair (JP) Hair Quartet Activation
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Creamsilk (PH) & Lux Hair (JP) Hair Quartet Activation

Product demos on hair strength seen on TV are all the same and have remained the same over the years – a woman tugging a lock of her hair. How co Read More

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