Kingster Cafe - Visual identity design
Project Brief.
Kingster Cafe is based in New York. They run a premium cafe for a very niched audience. Their target audience are entrepreneurs and people who are looking for a royal cafe experience.
The Challenge.
Kingster Cafe was having a disconnect from their target audience because of improper positioning of the brand identity. Covid forced them to adapt to lockdowns and these unique circumstances.
The Solution.
I decided to go with a Royal Theme, that will match the vibe of their niched audience. To
adapt to covid, they decided to start their own packaged coffee products. I was confident that an emblem or a combination mark will be best for Kingster & It turned out amazing.
The target audience loved the new visual identity, which lead to increased sales and customers.
Moodboards
Sketching and Moodboard
Crafting the logo icon
Thank you! If you need a new visual identity, www.shibeshcreatives.com
