新上市｜On The Market
傳統市場不僅張羅了生活的柴米油鹽，作為一個文化載體，也是多數人見證台灣日常的途徑。「新」謂之一新耳目，「上市」則有赴往市場之意。此外，團隊也升級市場環境以傳遞台灣市場文化，藉由回歸日常生活，關懷場域，進而喚醒這片土地上的溫情所在、記憶所存。
重新梳理文化脈絡後，團隊以展覽作為平台，擷取市場經營背後的故事，以放大島國日常的生活共鳴、現地配送場域縮影與累世而成的活色生猛。
來逛一次市場吧！因為「市情」不只是你想像的那樣！
For the people of Taiwan, the traditional market is not just a place for buying one’s daily necessities, but exists as an embodiment of Taiwanese culture and the hustle and bustle of daily life. By bringing focus to the warm and dynamic culture of the traditional Taiwanese market, the mission of the On the Market team is to relay the significance that these markets play into the local culture and invoke a sense of forgotten nostalgia that will preserve these precious memories made at this place for years to come.
Our team’s exhibition serves as a platform for capturing the lives and stories of the traditional market vendors and then vivaciously retelling them in order to deepen the casual observer's resonance with the daily life of this island country. We humbly invite everyone to take part in this experience of discovering what this place truly has to offer and see the world through a lens unimagined.
團隊在議題深化階段裡探訪多處市場，並試圖走入他人的場域印象，在一次次對話中，蒐集不同個體對空間的看法，找到群體記憶裡的最大公約數。
In the research stage, the team visited different areas to observe various markets. Information about individuals’ feelings toward the spaces was collected through every conversation in order to find the common denominator among the market goers’ memories.
因循重啟在地日常的概念，團隊製作四個展區－【場域連結】、【環境沉浸】、【空間再造】、【型態變異】，期望透過一條彳亍在傳統市場的體驗軸線，引領觀者重溫市場記憶。
Our team created four exhibition areas: Area Connection, Environmental Immersion , Spatial Reconstruction, and Form Variation. By reopening and redefining the concept of what local daily life actually is, we hope to guide the viewer to call back upon their memories of the traditional market and reawaken long-forgotten nostalgia.
第一展區【場域連結】，團隊從場域中隨處可見的物品切入，藉由放大檢視物品之於空間的關聯，觀察其所處的環境，以勾勒出對傳統市場的初步想像。
Area Connection
In this area, our team begins by dissecting the items that can be seen throughout the entire market and then picking them apart part by part for observation. By enlarging and observing them and reinforcing their relationship with the space and environment, one takes the first step into imagining the hidden world of the traditional market.
第二展區【環境沉浸】，展區融合行為體驗，期望觀者在操作過程中感受場域氛圍。團隊實際走訪各大市場並蒐集攤位經營故事，將乘載各攤位象徵商品的方塊作為楔子，引領觀者在秤重中得到攤位線索，循線閱讀攤位報導的同時，也加深場域印象。
Environmental Immersion
This section is a behavioral immersion experience that hopes to bring the viewer into the processes of the market and its atmosphere. In order to accomplish this, our team routinely frequented large markets around Taipei to ask for the operation history of the vendors as well as learn the stories and tales of those who call their place a second home. By creating immersive content and accessible articles, as a team we hope to guide the reader having a deeper understanding of the vendors and the story of their lives.
→ → 完整報導
第三展區【空間再造】，團隊實際接觸在地攤商，盤點攤位運作流程與顧客痛點後，運用設計補足缺失機能，並貼合實際使用需求，活化攤商經營。
Spatial Reconstruction
In cooperation with a local vendor, our team assessed what problems may be encountered during operation. We then proceeded to address these needs with the input of the operators so that our new design could enliven the vendor’s workspace and reflect upon the community as a whole.
第四展區【型態變異】，團隊將市場符號連結場域經驗，轉譯成裝置藝術加以呈現，並形塑一方保存空間，期望這些文化共鳴體能永遠新鮮。
Form Variation
Like a tapestry, our team took individual symbols of the market and wove them together to form an immersive experience in the form of an installation artwork piece that preserves the essence of traditional Taiwanese market culture, all the while reenforcing the product with elements of modern design in order to appeal to a broader audience.
用心觀察生活的尋常，體驗文化積累的日常，一如「新上市」的團隊訴求，唯有走入場所，才能感受地域精神，活絡人與人的關聯。
Over the course of this project, the On the Market team has diligently observed an accumulation of the ordinary parts of daily life and produced a piece that we feel reflects the spirit of the community as a whole. Only by entering these places and hearing the stories of local people are we able to have a feel for their spirit and allow space for people to become more connected in the greater sense.
