BOOK COVER DESIGN PROJECT
Love in the start-up era
A journey to discover the power of love on the entrepreneurial path
written by Veronica Scuotto & Nicola Farronato and published by Rossi Smith Academic Publishing of Oxford, UK.
By spotting opportunities and falling in love, individuals undertake their entrepreneurial pathway.
The business life of an entrepreneur occurs in a whirl of events and often love prevails over rationality. Generally speaking, from one side, love disrupts rationality, while from the other side, it lets us intensively understand situations.
"We firmly maintain that love generates a critical spirit in a business context."
A beautiful and inspiring experiential journal from Veronica Scuotto and Nicola Farronato.
CREATIVE PROCESS
The artwork aims to represent the dreamy atmosphere that unites the dawn of every great entrepreneurial project. Below you can see part of my creative process: from hand-drawn strokes mixed with pixels, to the graphic layout.
Soundtrack: listening to a James Taylor record on my turntable.
Project and presentation by Matteo Baracco
© 2021 All rights are reserved.
@matteobaracco | matteo.baracco.net
