Design development for organic juices Wish.
The main geography of sales is USA stores and Amazon. Tetra Pak packaging is not common in this market, the main part of juices in stores is a glass bottle. So, this packaging should attract attention.
After studying the market of juices, became clear that the label designs are very similar.
To attract attention, it was decided to make the designs in a black color, which is not typical for this region. The first request: the food zone should be turned out to be bright and noticeable. So, juicy fruits looks are contrasting on the black background. Asia Apple and Indian mango got their name, which depends on the geography of the supply of raw materials. The backside is used for communication with the buyer. On the back of the package is a cartoon map depicting the sights of the continent from which the fruit was brought and a description. The buyer can find some interesting facts about the fruit and the continent. Thanks to this decision, the packaging has become closer and friendly. Development of 2020 for BPC LLC
