iDinheiro is a content platform focused on financial solutions, founded in 2020 by CASH3 group (Méliuz). Its main goal is to help Brazilian people to spend their money better and to make wiser financial choices - about loans, car insurance, credit cards, or banking.
Nowadays, the platform already gets millions of monthly views, and it also has become one of the best free tools Brazilian people can use to discover and decide about financial services.
I worked for iDinheiro from its idealization until its launch in June 2020. It was my mission to design both company's brand and UX. I hope you like it!
Wordmark
iDinheiro's wordmark communicates the company's expertise in finances, with a simple grid and geometric lines. It also defines its clear commitment to be a trustworthy source of recommendations and comparisons.
Colors
The main goal with the colors was to reflect a sober brand, born to establish itself as a fair and professional platform - unlike most of the other sites and blogs focused on financial content.
Typography
As a clean sans-serif typeface, Overpass was defined as the official font family to reinforce iDinheiro's focus on producing content and recommendations regardless of financial companies' interests. It also eases the reading on both desktop and mobile devices.
Thank you for your visit :)
