Fairy tales are based on unequal gender roles in every culture. They portray obvious stereotypes; desperate princesses, hero prince charmings... For an equal future, we had to change this narrative.
Five famous fairy tales were retold from a gender-equal perspective. In cooperation with child psychiatrists "The Fair Tales" came into life with brave princesses and fair princes. Books were distributed at Odeabank branches and delivered to schools & teachers.
Client: Odeabank
Agency: Punch BBDO
CCO: Ali Musa Paca
Creative Director: Mert Senturk
Creative Group Head: Mehmet Guven
Art Director: Sena Karakas
Copywriter: Burcu Ungor
Agency: Punch BBDO
CCO: Ali Musa Paca
Creative Director: Mert Senturk
Creative Group Head: Mehmet Guven
Art Director: Sena Karakas
Copywriter: Burcu Ungor
Illustrator: Berat Pekmezci
