This is an assignment for a university project, the brief was to create a fictional brand in a chosen sector. I chose the fast food sector as I noticed there was a gap in the market for healthy and home cooked options for young adults like myself living out of home. I chose to create a fictional "fast food" brand that catered home cooked meals that would remind customers of classic food from home. Below is the result. 

Above are the mock images of the uniforms that the employees would wear, a mockup of the outside of the restaurant and a quick mockup of a menu that would be found in the restaurant. They were all created in photoshop and illustrator. 

Here we have some process work, from the creation of the logo to the menu, patterns and clearance zone for the logo. I chose to create a house that would physically represent the home in the name Taste of Home, enclosing it in a black circle and then having the opposite colour white for the text. The typeface that was chosen for the logo is Gill Sans Regular, as I felt it tied in nicely with the rest of the image. 

#2683QCA2021 Jasmine Campisi S5154957