Hoop Flo is a brand by Eshna Kutty. An inclusive space to learn and be part of a lively hoop community.
We worked closely with Eshna to design the Visual Identity and Website for Hoop Flo.
The branding captures the spirited nature of the founder and the playfulness of the activity
The ‘flo’ is depicted through uneven wobbling circles. We curated a color palette that appeals to her audience and gives the brand an approachable, friendly character.
THE PHOTOGRAPHY USED BELONGS TO IT'S RESPECTIVE OWNERS, HERE IT AIDS US WITH HELPING VISUALIZE THE BRAND.
