CLIENT / Pedigreender is an original idea: a dating app for cats and dogs looking for new partners. The strength of the app is to connect new people with common interests and allow them to meet new playmates for their pets.
TASK / Launch the new dating app through three video commercials to be shared on Pedigreender's social media pages. The goal is to create an ironic and irreverent language to invite animal lovers to download the app.
SOLUTION / To launch Pedigreender we made three videos from three different points of view on the world of dating apps and pets. In three different ways we created a unique, informal and irreverent language to emphasize the different
strengths of the dating app.
