See You at Iftar

SEE YOU AT IFTAR
Poster Series / Outdoor
 
These posters were made on Ramadan 2021 out of a simple brief from our client - create a greeting that also a call for people to have Iftar at McD. 
 
Luckily, we found a simple yet interesting insight that people usually see things looking like a meal when they're really hungry. Thus we turned some things they'd find around home to their beloved McD menus. When it also happens to you during fasting, see you at McD.
 
Agency: Leo Burnett Jakarta
Product/Client: McDonald's Indonesia / PT Rekso Nasional Food
 
Deputy ECD: Lucy Novita
ACD: Doppy Catur Prasetya
Sr. Art Director: Agung Wimadhiputra
Copywriter: Nazary Duzky, Amytha Dewi
Graphic Designer: Lulu Ramadhani
Project Manager: Maria Sinaga
 
Client Service Director: Anne Aryanti
Account Manager: Bayu Fachran
Digital Account Manager: Cissy Pradyanti
Account Executive: Rayhan Arsa, Fatih Wilasa
Producer: Kinbu, Amadea Kai
01 / TITLE: I THOUGHT IT'S ICE CREAM CONE
02 / TITLE: I THOUGHT IT'S CHEESEBURGER
03 / TITLE: I THOUGHT IT'S FRIES
See You at Iftar
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