I was asked by Fat Free to illustrate elements for a medichecks social campaign and Fat Free would animate them. The style was loose and conversational making the campaign feel more natural and less like adverts.

This was their approach "YouTube is riddled with adverts gasping and lashing for your attention, sounds and sights that are riddled with attention-grabbing, try-hard creative. What if we just made ads that felt like dropping into a conversation instead? Give the viewers a glimpse into the media checks offering not because we tricked them, but because the content was actually nice to hang out with. Voices that felt like a friend, not a brand. Those that shout loudest usually have the most to hide, so let's not shout, let's tell."

CREATIVE DIRECTOR                    Neil Rostance

ANIMATION                                      Frank Mansfield, Neil Rostance 

ILLUSTRATION                                Jess Bright

SOUND DESIGN                              James Rogers

EXECUTIVE PRODUCER                Kate Rostance