PUMA INFUSE
Season_ SS21
Project Type_ New Upper / Concept Work
Footwear product design / colour & material design_ Hyon Park
Footwear product management_ Emmanuelle Virgile
Product development_ Ben Le, Karys Tran, Alian Dai, Ricky Hung, Dave Dung
Apparel design_ Eva Hoffmeister
Apparel product management_ Patrick Porto, Julia Fleischmann
Marketing_ Nora Stichel
A special-new PUMA women's concept 'PUMA INFUSE' was launched in SS21 on International women's day in March 2021 as a part of PUMA's new Women's marketing platform 'She Moves Us.". It was very fun to create a new concept from a scratch with the team across design / management / marketing all togther. Thanks for all the people who made this come to life.
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