Arman Harutyunyan's profile

Poster design for "Cipollino" ballet


Poster design concepts for "Cipollino" ballet 

The brief
"Cipollino" is a ballet in two acts. Music for the ballet is written by Karen Khachaturian. 
Cipollino, or Little Onion as translated from the original, is a fictional character from Gianni Rodari's eponymous Tale of Cipollino, also known under its 1957 renamed title Adventures of Cipollino, a children's tale about political oppression. 
Cipollino was popular in the Soviet Union, up to the point of being adapted as a ballet composed by Karen Khachaturian and choreographed by Genrik Alexandrovich Maiorov. The ballet is still popular in Post-Soviet states, for instance in Armenia, Russia, Ukraine and so on.
In a world inhabited by anthropomorphic produce, Cipollino fights the unjust treatment of his fellow vegetable townsfolk by the fruit royalty (Prince Lemon and the overly proud Lord Tomato) in the garden kingdom. The main theme is the struggle of the underclass against the powerful, good versus evil, and the importance of friendship in the face of difficulties.

The challenge
The challenge was to create new posters, that were unique in their styles. Now the big amount of posters of this ballet are using the characters of "Cipollino", the anthropomorphic fruits and vegetables. My challenge was to try to avoid using these characters. 
One of the main goals was trying to emphasize the political part of the ballet, try to convert the acts and situations into politics.
The other challenge was simplification of the whole story. Trying to create emotional outburst for the viewers was also very important. Bright colors and simple shapes can be very attractive for children.
The last, but not least, was trying to show the importance of different parts of the story.


Designer: Arman Harutyunyan
Date of creation: 2020
Country: Armenia
Poster design for "Cipollino" ballet
Published:

Poster design for "Cipollino" ballet

The main theme of the posters is the struggle of the underclass against the powerful, good versus evil, and the importance of friendship in the f Read More

Published: