Fifth Third Bank is a proud supporter of the LGBT community in Nashville, and regularly sponsor local events. As part of their community efforts Noble Sidekick designed an ad for UNITE, a local LGBT magazine.

 

The strategy behind the ad was to acknowledge the skepticism that some people may have for why a bank is supporting their group. We wanted readers to understand very clearly that the mission of Fifth Third was one of a personal nature.

 

They support the LGBT community not because it is good business, but because they truly believe that equality is important. For their employees, and friends.