This project i developed during my Master's course in IED Firenze. It was my final thesis project for the final show presentation. I created a new packaging design for two markets - Russia & Japan. Conceptual idea was to create a powerful message with very clear and clarified amount of design tools to be used in as a reference to the production process in can manufacturing and also as my personal perception of the ideal can design to be attracted in 10 sec. at the supermarket. 

I've created a set of symbols which would reflect countries i was working on. The challenge was to maintain them in brand style but with the addition of personal vision.

I really liked an idea that those illustrations could be expanded in overall communication in campaign.

In the final i created a set of Russian and Japanese packaging, with two color variations per each. That was really cool experience working with such a big brand and looking behind the scene in their design process.