In this uni project, I have to design a packaging for sleep mask. Snoooze is a brand new sleep mask. It’s made from mulberry silk which is the highest quality of silk. It comes with three variations which are Aquamarine, Magenta and Tangerine. The packaging is designed to present the luxurious taste and fineness of the brand. The gradient of two spot colours enhances the overall appearance of the packaging. It gives a sense of magical and dreamlike which related to sleepiness. The logo design of Snoooze has a dynamic movement of letters with a curve alignment. The circular line is placed in between the “S” in Snoooze brand name meanwhile, triple circle shapes are used as a symbol to resonate with the repetition of “ooo” in Snoooze.

For the folded sheet which is attached inside the packaging, the replication of the Snoooze logo is applied to creates a graphic pattern. The other side is filled with instruction informaton to take care of your snoooze product properly.

I decided to choose Cormorant (Bold) font to create a logo because of its chic and elegant look. To add a vibrant character to the brand. I made the type to align with a curve line which creates a dynamic movement. Moreover, I drew a circle and put it in between the letter S. I got the inspiration to include this circle because of the repetition of ‘o’ in Snoooze.