作者：张健
指导老师：田园

目前社会上，随着国风文化的快速兴起，人们对中华传统文化的重视正在一步步的加强。同时在国家的号召下，地方政府也愈加重视传统文化的宣传。在这种背景下，海报的市场需求也在稳步的提高，同时，市场对海报设计质量的要求也在一步步提高。以天津为例。天津作为一个文化名城，其有以杨柳青木版年画、泥人张彩塑、天津皇会等为主的众多经典文化传承。对于天津方言文化大家只停留在大街小巷中，所以通过海报设计，把天津方言视觉化，创意化，应用到海报设计中去，创意、趣味的方式理解天津方言，同时也能体现宣传天津方言文化的意义。

In the current society, with the rapid rise of national style culture, people's attention to Chinese traditional culture is being strengthened step by step. At the same time, under the call of the state, local governments have also paid more attention to the promotion of traditional culture. In this context, the market demand for posters is also steadily increasing, and at the same time, the market's requirements for the quality of poster design are also improving step by step. Take Tianjin as an example. As a famous cultural city, Tianjin has many classic cultural heritages such as Yangliuqing woodblock New Year pictures, clay figurines Zhang Caishou, and Tianjin Huanghui. For Tianjin dialect culture, everyone only stays in the streets and alleys, so through poster design, the Tianjin dialect is visualized, creative, and applied to the poster design. The creative and interesting way to understand Tianjin dialect can also reflect the promotion of Tianjin dialect. The meaning of culture.