The advertising
Deviating slightly from what normally is seen on cream campaigns such as the use of babies, hands or skin. These ads, the first advertisign for the rebranding of Sudocrem had to be in my opinion differente, so i used typography. The campaign "So be it", a sign of acceptance and agreement, demonstrated the benefices of the cream on a a set of typographical links.
In a second phase after the publicity is a recognized trade
it is placed a person, a kind of portrait, so there wont be a leap
so large jump between typography and photography.
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