The Brief:
Reintroduce the brand to the South African market.
The Solution:
In the strategy sessions it was clear that the market had not forgotten this much loved brand that first opened its doors back in the 90’s. A key theme emerged during the research phase - that slow fashion never dies, but becomes more and more loved and iconic.
My Role:
• Brand tone development
• Copy for all product descriptions
• Social media posts
• Copy for website
• Creative strategy
