Growing up and realizing that soon I will be carving my way in a professional world is a scary thought. I’ve waited for it all my life, to realize my dreams and to make them come true. But the closer it gets, the more daunting it seems. Therefore, carrying comfort and warmth with me to those unchartered waters was very crucial. After all, ‘Antara Roy’ is a person before she is a brand, before she is a creative. Weeks of brainstorming and going back & forth with ideas and concepts trying to define my personal brand, I came up with a simple solution: my personal brand has to reflect equal parts of my personality and my professionalism. I was heavily influenced by art and music all my life. It became crucial for me to reflect these influences in a manner where I also reflect my values. I want my brand to stand for creativity, of course. But I want to radiate feelings of trust, warmth, passion along with a sweet and nurturing nature. It was also crucial that my personal brand to signify my familial roots being as much a part of my identity as my given name is. Once I realized what I want my branding to be like, everything flowed smoothly and came together.