About the project
The project is my attempt for the YCN Student Awards when I was in uni back in 2019.
The Brief
Create an outstanding brand campaign to drive sales for the premium range of Artisan Drinks within the best bars, hotels and restaurants within UK & Australia.
The Challenge
A campaign that can be used in the UK & Australia. Think big, stop people in their tracks, be artful and cut through the noise. The communication objectives are really simple: people need to know our brand name, what our drinks are and what they look like. Make the brand desirable and intriguing enough to go and try.
The brand story
An entrepreneur and an artist walk into a bar... No joke, it happened. That’s where they met top mixologist Mikey Enright. The rest, as they say, is history. Our team is an eclectic mix of experts within their field, united by a passionate pursuit of excellence, a bias to challenge the status quo and drive to make ‘stuff ’ happen.
Artisan offers craft quality inside and out with stylish designs created by international artist Alan Walsh and outstanding recipes expertly developed by Mikey Enright, top Australian bar owner and winner of Australia’s best Gin Bar three years running. After all who better to create mixers that an expert in craft spirits?
The Idea
When we talk about art, we talk about colours, paints, the randomness, being fun, free and unique...
The ink flow has every characteristic that the brand required: artsy, elegant, unique and timeless. The flow and effect of the ink when dropped into water is also similar to the effect when adding another beverage into an existing ones.
The ink flow take the same colour as each flavour also indicate that flavour being poured into the cup fỏ mixing.
