Reach
A social campaign tackling diversity and inclusion on a college campus. This group project included the design of a logo and logotype, merch design, a messaging app who’s use would create community and provide resources to minority students, and of course the research for the project. The following were my contributions.
For a welcoming and warm atmosphere we started with the word Reach, symbols like hands reaching out, speech bubbles to connect to the messaging app, and a rounded edged type.
Sketches and digital renderings
Matching our name and theme, I created this logo by extending the leg of an R out to a rounded speech bubble, reaching for the connection. A warm color scheme was then chosen.
Final Logo and Logotype
Merchandise Design
Phone Case Designs
