PT | I See Coffee é um projeto para o desafio #CreativeGlowChallenge promovido pela maravilhosa @_abidesign. O desafio da semana era criar uma marca baseada na paleta de cores oferecida. Assim que vi as cores, lembrei de café e seus tons terrosos.
-
EN | “I See Coffee” is a project developed for the #CreativeGlowChallenge from @_abidesign, an amazing logo & brand designer from the UK. This week, designers were challenged to build a brand from scratch based on the color palette displayed. Right after seeing the colors, I thought of coffee and its earthy tones.
PT | A partir daí, tentei pensar em conceitos divertidos e um bom nome para desenvolver a ideia. O primeiro de todos é a necessidade que EU e muitos estudantes e home officers têm por café para conseguir ATENÇÃO, FOCO e ENERGIA. Então, escolhi um olho bem aberto para dar vida.
-
EN | After that, I tried to figure out some cool concept possibilities and naming to develop the idea. The first concept was the need for coffee I and many other students and people working from home offices have: we need coffee to have FOCUS, ATTENTION, AND ENERGY. Then, I chose a wide-open eye as a symbol to represent it.
PT | "I See", do inglês, "eu vejo" para demonstrar esta necessidade e criar pequenos bordões:
"I see coffee and I need it"
"I see coffee and I want it"
"I see coffee and I want it"
A marca traz cores escuras, e o olho tem uma pegada de misticismo, que traz a mágica do café a tona.
-
EN | “I see” is the sentence to lead the branding:
“I see coffee, and I like it.”
“I see coffee, and I want it.”
It shows how “coffeeholic” we are these days. The brand has a mystical vibe with its dark tones and the eye wide open, which brings up the magic of coffee.
