PRADA - Logo Redesign
GROUP PROFILE
The history of the Group begins in 1913 when Mario Prada, Miuccia Prada’s grandfather, opened the first Prada store in Milan. Located
in the prestigious Galleria Vittorio Emanuele II, the exclusive Prada boutique offered luggage and luxury goods manufactured with the finest artisanal techniques, using exquisite materials.
The boutique soon establishes itself as elegant shopping destination for the most prestigious Italian and European costumers, consolidating its role in 1919 with the title of Official Supplier of the Italian Royal House, which allows the brand to include the House of Savoy coat of arms and knotted rope design in its trademark logo.
Miuccia Prada and Patrizio Bertelli started working together in the late 1970’s, laying the foundation for the future international expansion
of the Group; Patrizio Bertelli pioneered the introduction of a new business model in the luxury industry, based on the direct control of all processes, applying rigorous quality criteria through all stages of production. A business model that goes hand in hand with Miuccia Prada’s maverick creativity, which commanded international attention for its innovative approach inspired by her unconventional observation of society that allows her to anticipate - and often influence – fashion and style trends.
of the Group; Patrizio Bertelli pioneered the introduction of a new business model in the luxury industry, based on the direct control of all processes, applying rigorous quality criteria through all stages of production. A business model that goes hand in hand with Miuccia Prada’s maverick creativity, which commanded international attention for its innovative approach inspired by her unconventional observation of society that allows her to anticipate - and often influence – fashion and style trends.
Today the Prada brand offers men’s and women’s leather goods, clothing and footwear, combining contemporary, innovative and sophisticated design with the uniqueness of handcrafted products. Prada also operates in the eyewear and fragrance sector.
Thank You!
