7-Eleven - Rebranding convenience
Copenhagen, DK
When the convenience store 7-Eleven first arrived in Norway in the 1980s, it made a big splash, offering a global perspective to the local convenience store market. However, over time, the chain, owned by Reitangruppen, found an increasing need to differentiate itself from the crowded space and regain the spark that initially drove people to their doors.
We helped the convenience store chain carve out their positioning, develop their new look and communication style, and launch several concepts with their 7-Eleven offerings of coffee, pizza, and frozen yogurt. The close collaboration with 7-Eleven led to an impressive overhaul of their stores, and 7-Eleven's brand has been invigorated with new, fun energy that speaks to what convenience means today.
See more at signifly.com/work/7-eleven
