Los Angeles Philharmonic Editorial and Collateral
The LA Phil, one of the largest performing arts organizations in the U.S., presents more than 250 concerts annually at its two iconic venues: Walt Disney Concert Hall and the Hollywood Bowl. I’ve been honored to work with the LA Phil over the years, starting by supporting collateral production for the marketing team and their core branding – from digital ads, brochures, flyers to donor forms and mailers. And then taking over editorial layout for both venues’ program magazines and their almost-daily concert schedule.
Scope
– Magazine Layout
– Marketing Collateral
– Marketing Collateral
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Magazine Program Layout
Working with the Publications department on a daily basis to gather, assess and structure raw text and images from writers, artists and producers I built finished magazine layouts, based on LA Phil’s core design, from start to finish for all Walt Disney Concert Hall and Hollywood Bowl concert programs. Fast-paced fun!
These are a few samples from various seasons, and the over 700 magazines we created.
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Collateral Design
The below represent a handful of the various print and digital collateral created while working with the LA Phil’s marketing team and art department.
