Desenvolvimento de campanha publicitária e direção de arte para a disciplina, Direção de Arte - Esamc, Campinas 2021.
O projeto se trata do lançamento de um novo produto no Brasil, a californiana, Barefoot, a marca de vinhos mais premiada do mundo.
O briefing apresentou os principais aspectos da marca, principalmente seu jeito descontraído, que foge das tradicionais características de outras marcas de vinhos, sendo esse o fator que a torna tão famosa em outros países.
A proposta é abrasileirar a marca, sem que ela perca seus princípios e conquiste adeptos no Brasil.
en/us
Developed from public campaign and art direction for discipline, Art Direction - Esamc, Campinas 2021.
The project is about the launch of a new product in Brazil, a Californian, Barefoot, the most awarded wine brand in the world.
The briefing presented the main aspects of the brand, especially its relaxed way, which escapes the traditional characteristics of other wine brands, which is the factor that makes it so famous in other countries.
The proposal is to Brazilianize the brand, without losing its principles and winning adherents in Brazil.
The briefing presented the main aspects of the brand, especially its relaxed way, which escapes the traditional characteristics of other wine brands, which is the factor that makes it so famous in other countries.
The proposal is to Brazilianize the brand, without losing its principles and winning adherents in Brazil.
