Independent project. Being a Roku user I was eager to explore an alternative User Interface/UI design for the ROKU TV streaming platform, which would combine the TV platform with the Roku Channel app. 

It all begins with research with the exploration of other media streaming platforms' aesthetics, user interface, and usability. Wanting to merge the ROKU TV platform with its separate ROKU Channel app I hoped to come up with a more cohesive interface that would have a similar experience as most of the other platforms. I felt this direction would help streamline ROKU and alleviate potential frustrations a user may be having when navigating within its platform and bring the whole of the popular streaming service into a cohesive look that would benefit a user's overall experience.  

We are in an age where web and media sites have more streamlined intuitive layouts and design, I believe I have come up with a reorganized engaging option that users can easily navigate, enjoy binging their favorite shows and movies while easily being able to find new ones.