Savanna Pozi for your Posse digital campaign
The ask:
Support the seasonal volume drive called "Pozi for your Posse" with an exciting digital campaign that leverages the characteristic Savanna dry wit and humour for maximum impact.
THe idea:
Let's pretend that Savanna saved the usual top-dollar marketing budget so they could give the money to consumers as prizes. Hence a series of digital assets that look decidedly low-budget on purpose. Presenting the series is local comedian Lazola Gola who is decidedly disillusioned with the lo-fi nature of the production but bravely soldiers on to make it work - to hilarious effect.
