A pet care brand with heart, Maw & Paw is a range of natural pet care products.
Being pet parents and conscious consumers, we've always struggled to find natural products for @hakusays. So it was a delight to work with like minded clients.

At Maw & Paw the goal is to create happy & health pet families. The identity is a simple typographic solution that combines the heart & the ampersand. The packaging is designed to contain relevant information about the ingredients and their benefits.

For the key illustration, we decided to let kids draw their versions of their pets and why they love them. The result was a series of illustrations that captured the joy that a pet brings to a family.