FILM | CLIENT: AIA
On a more serious note...
AIA wanted to create a film to commemorate their centennial milestone. The proposed concept evolved further into an awareness film for their first-in-class mental coverage offering: AIA Beyond Critical Care. To do that, we enlisted the help of different real people — including former Nominated Member of Parliament, Anthea Ong — to bring to life the real need for coverage that extends beyond critical illnesses. Apart from conceptualising and scripting, I also developed the storyboards and served on set as the CD.
Client: AIA Singapore
Agency: Ogilvy
Creative Direction: Erwin Nah
