Creation of Gala Perfume
Unable to hold its annual gathering in person due to COVID-19 restrictions, AmFAR released two perfumes to raise the money for AIDS research. Together with Paris-based perfume house Parfumes Parour, AmFAR created two beautiful fragrances paying homage to AmFAR's 30 years old history of supporting research aimed at ending one of the greatest humanitarian goals of our time. AmFAR also launched the perfume as a tribute to Elizabeth Taylor, a fierce and outspoken humanitarian.
Website Design
The responsive website is designed to reflect simplicity, and also the elegance of the legendary Elizabeth Taylor. Classic design and color palette allow for the perfume and CTA button to stand out. With the dynamic and interactive layout, customers are able to get to know the Gala Perfume and its creator.
