Five Guys District Manager, approached me with an idea to design a postcard that communicates all of the business on one page; that anyone can read, anyone can speak about and everyone can contribute towards.
They believe that the How is the most important part. It is the execution that really matters. The postcard shows How Five Guys does business.
They were looking for something that everyone from the directors to middle management to the crew can centre around. Now everyone has a copy of what Five Guys is aiming towards that could be pinned to the wall, stapled in a notebook, folded in their back pocket; this is their shared purpose.
They believe that the How is the most important part. It is the execution that really matters. The postcard shows How Five Guys does business.
They were looking for something that everyone from the directors to middle management to the crew can centre around. Now everyone has a copy of what Five Guys is aiming towards that could be pinned to the wall, stapled in a notebook, folded in their back pocket; this is their shared purpose.